Pillars of Genius™ Client Profile – An Interview with Marieke Bosch Larose

    An Interview with Marieke Bosch Larose, Martha Beck Certified Life Coach, and Founder of Your Novel Life. What are your Pillars of Genius™? My Pillars of Genius™ are: P1. Life is learning, growing and evolving P2. Let's just see what happens! P3. Knowing how you function matters. P4. Slow down and dig in. That's where the magic happens.   To keep my … [Read more...]

How to Write an “About” page – Client Example

  Have you been struggling to write your "About" page, Bio, LinkedIn or other written profile?   If so, you're going to love this short video walk-through.   In this client example video, I review Pillars of Genius™ client Marieke Bosch Larose's "About" page, and introduce the simple 3-part structure we teach our clients for how to create a powerful About page, Bio, or other … [Read more...]

Are You Struggling to Write Your About Page?

    Have you been struggling to write your About page, LinkedIn profile, Bio, or other profile?   You want to express what makes you unique, while being concise.   You want to share your value without sounding salesy or inauthentic, or writing a long story.   But you're writing yourself in circles, or perhaps not even starting, because you're … [Read more...]

3 Lessons From Our Client – Driving Corporate Clarity from the Founder’s Unique Genius

How do the geniuses of the world build leading companies with a solid foundation of branding and core values? They use their unique genius as the solid foundation for the company’s DNA. Take Steve Jobs for example. I didn’t have the opportunity to lead Steve Jobs through the Pillars of Genius™ method, but I am going to guess that if I had, we would have found one of his unique Pillars of … [Read more...]

3 Powerful Lessons for Demonstrating Your Unique Genius on your Website

I love sharing real-life examples of a clients who are knocking it out of the park with the Pillars of Genius™ methodology. Although I love to teach theory and step-by-step process as well, I think we all need to also see examples of theory in action. That’s why I’m so pumped to share 3 powerful lessons of marketing your unique genius on your website, demonstrated by one of our Pillars of Genius™ … [Read more...]

Do you highlight or hide your unique genius?

Did you know that your so-called flaws can be pointing to your unique marketable genius? Instead of hiding your quirks and so-called flaws, you should be looking at them as clues to your unique marketable genius.  Sometimes it's hard to see. That's why I'm constantly teaching (through the Pillars of Genius™ Method), and writing about it in articles like this and this. Here's another great … [Read more...]

Write Marketing Messages that Knock Your Ideal Client Right Between the Eyes

Do you know how to write marketing messages that knock your ideal client right between the eyes? It is an absolute necessity when writing marketing messages, to speak in our customer's language. Open up any Marketing 101 textbook, and you'll see this inside - you have to speak in your ideal client's language in order to capture their attention. And you do want to capture your idea client's … [Read more...]

But Why Would Anyone Pay Me for That?? 3 Ways Your Genius Doesn’t Look Marketable (but it is).

Ever had a great idea, or are naturally amazing at something, but stop yourself from marketing or selling it because you think…. "But why would anyone pay me for that??"? That is the wrong question, and worse, it's causing you to walk right past your marketable unique genius. There are three characteristics of unique genius that can trick you into asking that wrong question. You should … [Read more...]

Find Your Marketable Genius – 3 Surprising Places to Look for Your Unique Genius

Do you know how to identify, and where to look, for your unique marketable genius?  The truth is, most people are looking in the wrong places for their unique genius.  They are looking only at their work life - instead of their whole life - to find their genius.  That's why they can't seem to identify it.   There are many places to look for your unique … [Read more...]

Fear & Genius – How to overcome fear, so it doesn’t stop you from marketing your unique genius.

Do you know how to recognize and overcome fear so it doesn't hold you back from identifying and marketing your own unique genius?  The strategies are inside this article. Fear doesn’t reveal itself as fear.  It will convince you that you won’t find your genius, don't have it, that it's not marketable, or that everyone else has the same genius, so therefore it's not unique.  It won’t sound like … [Read more...]