Write Marketing Messages that Knock Your Ideal Client Right Between the Eyes

Do you know how to write marketing messages that knock your ideal client right between the eyes? It is an absolute necessity when writing marketing messages, to speak in our customer's language. Open up any Marketing 101 textbook, and you'll see this inside - you have to speak in your ideal client's language in order to capture their attention. And you do want to capture your idea client's … [Read more...]