Pillars of Genius™ Bootcamp Client
Ann Squires Ferguson, Interior Designer
Ann Squires-Ferguson’s Pillars of Genius™
|Pillar of Genius™ #1:||All in All The Time|
|Pillar of Genius™ #2:||Raw Truth is a Gift|
|Pillar of Genius™ #3:||Exhilarated by 90-degree turns|
|Pillar of Genius™ #4:||Encyclopedic Appetite|
Lessons from Ann’s Website
(>>watch video above for more detail<<)
- Name ‘em and Claim ‘em – Ann puts her Pillars of Genius™ front and center right on her home page. She *owns* them, and there is no doubt how Ann is unique as an interior designer
- Prove It – Ann created separate pages for each Pillar of Genius™, detailing what it is, how it sets her apart. She added a client case study per Pillar of Genius™ to show a real-life story of how her Pillar of Genius powerfully manifested as a benefit for a client.
- Weave your Pillars of Genius™ in – from navigation links to taglines, to pricing model, Ann has allowed her Pillars of Genius™ to “show up” consistently throughout her business. That consistent clarity is where the Pillars of Genius™ work truly transforms into powerful positioning.
Are you ready to find your Pillars of Genius™? Watch out for the next bootcamp HERE.