Client Inspirations – Lisa Hatamoto


Pillars of Genius™ Bootcamp Student


Private Copywriting Service


Lisa Hatamoto, founder


Lisa Hatamoto’s Pillars of Genius™

Pillar of Genius™ #1: Learning is Not a Watertight Compartment
Pillar of Genius™ #2: For Children, Pressure Does Not Create Diamonds
Pillar of Genius™ #3: Follow Your Curiosity to Your Own Success




Listen to Lisa’s Thoughts on the Unleash Your Genius™ Program



3 Powerful Lessons from Inspiring Student Success Website

 [watch video for full walk-thru of site with Cristi Cooke]

  1. Use your Pillars of Genius™ to rally your team around a clear foundation of differentiators, values, and direction. Once Lisa identified her own Pillars of Genius™, how they set her teaching approach apart from others in the industry, and how her genius manifested as a benefit to her ideal clients, she brought her team in, and communicated why and how these Pillars of Genius™ set the direction for the organization. 
  2. Gather and use your Perfect Match Client™ Language, so your prospects and team know the exact profile of an ideal client. Notice on the homepage, it reads “Do you ever fight, nag, or pressure your child over math and then feel guilty?” This statement being front and center on the homepage allows Perfect Match Clients™ to self-select in, and non-ideal clients to keep walking – which is exactly what you want to happen.
  3. Weave Pillars of Genius™ in to every nook and cranny of the business to confirm and strengthen your brand. This leaves no doubt how this company is unique and what they stand for, and what all clients will experience.



Lisa did a great job in weaving in her Pillars of Genius™, for example:

  • Home Page – in the lower-half of the Home page, the 3 Pillars of Genius™ are woven in to three separate paragraphs
  • About Page – each Pillar of Genius™ is stated clearly as a “We believe…” statement
  • Blog – each blog post directly or subtly touches on one or more Pillars of Genius™. For example one blog post connects the topic of world cup soccer to math! It’s a great example of weaving in Pillar of Genius™ #1 “Learning is not a watertight compartment” into a simple blog post.
  • Presentations – Lisa went the extra mile to weave her Pillars of Genius™ into her presentations she delivers to large audiences of parents and educators. We know that her message is surviving transmission, because Lisa just shared with me that the written feedback from her last presentation audience members were quoting her Pillars of Genius™ (without realizing it!)


Are you ready to find your Pillars of Genius™?


Watch out for the next bootcamp HERE.