Do you dread the question “What do you do?” because your elevator pitch never feels right?
Do you keep working at it and changing it up, but it still feels unnatural, uninspiring, sales-y, or just *not you*? You can fix this – but you’ll have to stop making the 3 mistakes that are keeping you stuck. I’ll deconstruct the 3 mistakes – and what you’ll need to do differently – in this article.
Why do you need an elevator pitch? Because a verbal intro that is authentic, concise, and unique is one of the best ways to gain confidence and differentiate yourself. It fuels you to get out there and share your genius with people who need it!
And you *do* want to share your genius with people who need it, right?
You can create an authentic, concise, and unique elevator pitch by avoiding these mistakes:
Mistake #1 – Introducing yourself by using the generic description of your industry.
For example: “Hello, I’m a financial advisor and I help people build and protect their wealth”. What you’ve done here is described what the industry does as whole – not what *you* uniquely do, or *who* you uniquely do it for. This mistake is a great way to sound like everyone else in your industry.
What To Do Instead: Find your own voice. Use your own words. Use your introduction to introduce *you* and your unique genius, not a generic description of your industry.
Mistake #2 – Describing a generic target market description such as “High Net Worth Individuals” or “People” or “Homeowners” or “Women” – instead of describing your Ideal Client.
Providing a generic target market description doesn’t give the people you’re introducing yourself to, enough information to know who you you *truly* want to work with. No matter which business you’re in, or who you serve, I can bet that not *every single* woman, or every single homeowner or every single high net worth individual is your ideal client.
What To Do Instead: Know who your Ideal Client is, and include that in your elevator pitch.
Your ideal client is the profile of person who has the *exact* problem that you uniquely solve.
You can preface this part of your introduction with phrases like….
You know how… (then describe the problem you solve)..
My ideal clients are…
I work with people who…
EXAMPLE: I’m Cristi Cooke. I help self-employed professionals who know they are amazing at what they do, but can’t figure out or articulate clearly what uniquely differentiates them in their industry. I show them how to stop being everything to everyone, by defining and marketing their unique genius to their ideal client.”
Do you see how I don’t work with all “self-employed professionals”? Because that would not be true!! I *don’t* help ALL self-employed professionals. Only ones who have the exact problem I describe above.
Mistake #3 – Avoiding networking events or opportunities, because your introduction feels uncomfortable.
What To Do Instead: Face the Fear and Do it Anyway!
Before you go to the event, sit down at your kitchen table with a a blank piece of paper and really think about the exact problem that you uniquely solve with your unique genius. Who are your *ideal* clients – the ones you *drool* over and can’t wait to work with?
Draft up a new elevator pitch incorporating those points and keep getting out there! The world needs your unique genius.
So what could happen if you avoid these 3 mistakes listed above? You’d have an elevator pitch you love, and you’d get out there and share your unique genius so your ideal clients can buy from you!!
Brought to you by Cristi Cooke, creator of the Pillars of Genius™ Method.