Are you ready to STOP being “everything to everyone”, and GET CRYSTAL CLEAR on what truly sets you apart?

“Imagine having such crystal clarity that you love the question “What do you do?”, because you have an authentic, unique, and non-salesy answer that truly represents what you uniquely offer, and draws your ideal clients straight to you.  


From:  Cristi Cooke

Vancouver, BC, Canada

Tuesday, 8:30 a.m.



Dear Friend,

Does this sound familiar?

  1. You know you’re great at what you do, but you still struggle with how to articulate it.  You love and are totally committed to your business.  But there’s just one problem - you have trouble explaining what you do, and who you do it for.  No matter how much you fiddle with your elevator pitch, it feels salesy or inauthentic.   It just never feels quite “right”.

  1. You want to write content for your website, but haven’t done it because you’re not sure what you want to say.  Every time you sit down to write, it drains you before you even start.  The words don’t come, you start to doubt.

  1. You’re not totally clear on exactly what makes you unique from others in your industry.  You’ve been going over and over it in your mind, you’ve worked with other marketing coaches, and taken courses on how to “differentiate” yourself but you still haven’t cracked the code, and it’s kind of driving you nuts at this point. 

  1. You’re attracting clients, but not always your ideal ones.  In some ways, you feel like you know who your ideal clients are - perhaps you know which industry, age, or profession your ideal clients are in - but something still feels like it’s missing, it’s not clear enough.

  1. You’re starting to wonder if you really *have* something totally unique to offer.

I’ve got GREAT news for you - you are SO in the right place right now.

My name is Cristi Cooke, and I’m known as the “Queen of Unleashing Your Unique Genius”.  Why? Because defining and marketing what makes each professional TOTALLY UNIQUE is what I do best.

In fact, I have honed this expertise to such a level that I have helped HUNDREDS of independent professionals like you - coaches, entrepreneurs, financial advisors, realtors, and even CEOs - catapult their business, and their happiness level, after helping them uncover their unique genius. (pssst...and they didn’t even know what it was before I uncovered it for them!)

Here’s the thing...

In order for your Ideal Clients to find & hire you - you FIRST have to get clarity on your unique genius - the exact problem that you are put on the earth to solve.  The one you are uniquely designed to solve...that you have been leading to your whole darn life.... and only then can you determine who you solve it for.

I take a different approach than most marketers, because I believe before you do anything, you need to:

  1. Forget about trying to perfect your elevator pitch.  

  1. Don’t sit down another minute to write more web copy.  

  1. Don’t even bother doing another exercise to find your “market niche”


....UNTIL YOU DEFINE YOUR UNIQUE GENIUS.  Your Unique Genius comes FIRST.  It defines everything else.  It’s the fastest route to your ideal clients, your marketing copy, and defining what you are actually selling.

The good news: YOU are a unique genius. There *IS* a way to figure it out and get clear, so you can stop spending your valuable time fiddling with it, doubting it, changing it, and generally feeling frustrated.

And here’s why you haven’t found it yet....

Your true, foundational genius is hiding in the places you are not looking.  

This is going to sound crazy - but roll with me - in my experience of successfully finding marketable unique genius for hundreds of happy clients, trust me on this one:  Your CORE GENIUS - your marketable, capitalistic genius - is in your quirks, your so-called flaws, your passions and obsessions and the patterns that are right under your nose, but you can’t see right now.  

I am *not* a life coach, I am *not* a psychologist - I’m a marketing strategist and I come at this from a capitalist perspective.  And one thing I know for sure, is that the things you are CONVINCED right now, have nothing to do with your business, have EVERYTHING to do with your marketable genius, and the success of your branding.


You’re about to learn my PROVEN 6-STEP blueprint that clearly lays out the process to get total clarity on what you are offering and how to create custom marketing messages that nail your ideal client right between the eyes.

Whether you are embarking on a new exciting path in a new industry and just know it’s “where you need to be”, or whether you are a seasoned veteran in your industry and now is the time to get crystal clear - this process is designed to get you the clarity you need - once and for all.

Here’s just a SAMPLING of what you’ll get when you
experience my proven step-by-step system:

1. Go DEEP - Start by Asking the “Right” Questions

What do I mean by the “Right” questions?  This is NOT about “what’s your tagline” or “what’s your niche” (don’t worry, we’ll get to those later).  Those are the surface questions.  The Right questions to ask FIRST are ones that get beyond the surface one-dimensional “business” you, and uncover the multi-dimensional “Real You”.  

You might wonder why you are answering questions about what you love to do, or what you would say if someone handed you a megaphone on a busy street corner.    You might think some of the questions can't possibly relate to your unique marketable genius.  But they will...and they do.  Every. Single. Time.

In this module:

  1. you will answer the Go DEEP Questions, like you’ve never answered questions before! Get raw, get truthful, lay it all out.
  2. you will start having aha’s, insights and seeing initial patterns that are right under your nose, to get your primed for Module 2.

“For the first time, I’m actually excited to sit down and write my web copy, because I’m clear.”

Before I worked with Cristi, I was all over the place.  I was trying to be everything to everybody, and I was stretched way too thin.  When I saw Cristi’s presentation, I knew I had to work with her, and I am so glad I did.  Cristi’s ability to get to the good stuff is absolutely amazing.  The biggest success for me has been my sanity.  I'm much more focused on what I'm doing.  I'm not near as frazzled and stressed as I was before.   For the first time, I’m actually excited to sit down and write my webcopy because I’m clear.  I'm seeing my product getting closer to fruition because I'm focused and I'm committed.  And even better - so  much of what we covered in our session, I haven't even leveraged yet.  Working with Cristi has been the gift that keeps on giving!

Brenda Adams

2. Extract Your Patterns


Maybe you’ve taken the skills inventory, the talent assessments, and the interests surveys.  You’ve worked with other marketers, and completed exercises to figure out “what’s my niche”.....and you’re still confused and wondering why you still can’t distinguish yourself from everyone else.

You also know every part of your life experience is supposed to be leading you to “what you do”, but until now, you haven’t been able to uncover that unifying thread or way to draw it all together.  


The reality is, you are walking right past your unique genius, because on the surface it doesn’t seem to have anything to do with what you are selling.

In other words, “It’s hard to see the picture when you’re inside the frame”.

Welcome to Module 2. You will follow a step-by-step proven system unlike anything you’ve done before.  This is where the connections and clarity of your past clues & patterns come together - and you’ll see EXACTLY how to connect the dots, find the common threads that will cause you to chuckle or slap your palm to your forehead, because of how clearly they are finally staring you in the face.  

In this module you will:

  1. learn how to follow all the clues and patterns - just like breadcrumbs - to the heart of your genius.  You’ll follow a step-by-step proven system that has worked beautifully for hundreds of past clients.
  2. stop walking right past your genius, and start seeing the marketable genius you’ve been stepping over.
  3. form a clear picture of specific themes of your unique and marketable genius.

BEST investment I made for my business all year.  Work with Cristi now, thank me later.



Cristi is the Killer-App for any business. The BEST investment I made for my new business in 2011. Breakthroughs, Powerful Shifts and Clarity. I can honestly say working with Cristi before my official launch was the best investment I made in 2011. It saved me a ton of money having to redo my website, redo my content, and redo my marketing approach. Having Cristi’s session prior to launching my business gave me a lot of clarity about my pitch, about my business and about myself. Since working with Cristi, I’ve had 10 meetings and am working with 5 new clients because of the gift Cristi gave me – when I got to my meetings I felt clear and concise. What Cristi offers is SO effective and impactful, I want to tell everyone. Especially anyone who is about to waste more money on “same old same old” marketing crap. Cristi truly exceeded my expectations and delivered such strong, tangible take-aways. I tell people to Sign Up Now, thank me later!”

David Savage

3. Name Your Pillars of Genius

Even if you are great at what you do, and have incredible skills & gifts to offer to ideal clients, you need to be crystal clear on exactly what you have to offer.

In this Module, you will gain total clarity so you can stand in the power of your unique Pillars of Genius each one of which represents who you are at your core, sets you apart from the pack, and manifests as benefits to your ideal clients.

You will be amazed at how clearly you can now build your entire business on top of these Pillars of Genius - your ideal client profile, your marketing messages, and the unique aspects of your offer - that are yours, and yours alone - for which your ideal clients will pay a premium.

In this module, you will:

  1. finally be able to answer the question: “What am I offering that nobody else can offer?”
  2. gain the confidence that comes from being *crystal clear* on your unique genius.
  3. articulate your unique genius, so that your message survives transmission from one person to the next
  4. get clear so you can stand in total confidence about how you’re different than everyone else, and exactly how that benefits to your ideal client.

I sold my first $10k client the very next day - Selling is
so much easier now!

Although I’d heard some really good things about Cristi, I wasn’t sure what she could do for me because I was already having a lot of success, but one area I was still having a problem with, was differentiating myself.  When I worked with Cristi I was absolutely blown away.  I tried to delve into this before, with other products and other programs and I didn’t have the success I’ve had with Cristi.  The work was intense and amazing and ONE DAY LATER  I sold my first virtual VIP day for $10,000!!   It was an amazing investment to work with Cristi.  I feel so much more clarity - selling is so much easier now.  If you ever get a chance to work with Cristi I highly recommend it.  She is a genius.

Maritza Parra

4. Identify Your Ideal Clients

I know there are so many people you *could* help.  In this module, it is all about getting laser focused so you can expand out to the exact people who need your unique genius.

This is *not* about “restricting” you to a “niche” - it is about expanding the definition of an ideal client - your ideal client is not necessarily defined by age, income, or geography (unless you want them to be) - your ideal client is defined by having the exact problem that you solve with *your* unique genius.

In this module, you will:

  1. Create an incredibly clear picture of your Ideal Client - the one who wants exactly what you’ve got, and will pay a premium for it.
  2. Start getting into the mind of your Ideal Client, so you know what they want, what their problem is and how you uniquely solve it.

“I booked an ideal client - who didn’t even ask the price - within hours of posting my new bio.  That’s the power of this work.”

“I worked with Cristi and was just blown away.  Cristi’s whole approach to personal branding is just awesome - she's just totally kick ass at it.  Before I worked with Cristi, I wasn’t clear. I was kind of meandering and floating around who my ideal client was and how I really serve them.  She helped me own it, stand in a place of confidence, and declare it.  Now I can really announce who my ideal clients are with much more confidence and it feels awesome!  I got a paying client in a matter of hours because his description of his current situation and the type of solution he thought he wanted matched my profile perfectly. We were booking our first session before he knew the price.  That's the power of nailing your ideal client right between the eyes! I've been way more laser focused with respect to reaching out to client leads.  I'm really clear about who I go after and who I don't.  I know exactly what I want, what I'm looking for, what I'm really good at, and how I can serve my clients.  Cristi can help you get there as well.”

Stephan Wiedner


5. Understand Your Ideal Clients


Nelson Mandela is not only one of the most spiritually beautiful people of all time, he is also one of the most amazing marketers of all time.  

Mandela sold the most impossible idea to the most impossible audience, by knowing how to speak in his “customer’s” language.

“If you speak to a man in a language he understands, that goes to his head.  If you speak to him in his language, that goes to his heart.” ~ Nelson Mandela

Marketers talk about speaking in your customers’ language all the time, but very few actually do it or can teach you how - easily and effortlessly.

That’s why we see world-class ad agencies and marketers spilling out tired industry cliches that we see everywhere, like:

        “leading service provider of...”

        “our difference is that we care”

        “working hard to be your #1 choice”

        “helping you live the life of your dreams”

We’re turning that around.  This module is all about truly speaking in your ideal client’s language and therefore, to your ideal client’s heart.  

Have you tried this before, and still felt stuck?  Don’t worry, you will see how easy it is, when you take another, different path that I’m going to teach you (hint: it’s as easy as watching a movie).  Prepare to be amazed.

In this module, you will:

  1. learn how to tap into the dialogue in your ideal client’s head, so you know exactly what to write in your marketing material
  2. get out of the agony and mental block of not knowing what words to use to describe your unique genius to your ideal clients

In one short month, I attracted
more ideal clients than ever before!


“Before I hired Cristi, I knew we had something completely different to offer from other weight loss companies but I hadn’t been able to put my finger on how to really articulate that in my marketing. Cristi helped me see who my ‘true’ target market really was and guided me on how to explain what we do as a business in a way that was authentically different and directly related to the needs of our target market. The response has been amazing! In one short month, I’m already seeing measurable results! I am attracting more ideal clients than ever before! Cristi was well worth the investment and I have already recommended her to friends – thanks Cristi!”

Kelly Spec

6. Sell Your Genius

Ever wondered why some people can sell their services so easily, and their message is crystal clear and powerful?

It’s because every part of their business sings the same tune.

Your unique genius should be demonstrated consistently in all areas of your business - big, small, and in-between.  Now that you’ve identified your unique genius with crystal clarity, you are ready to design it into every piece of your business, so that your branding and delivery is solid as a rock.

In this module, I’m going to teach you how to do a Genius Audit on every piece of your business - from web pages to product to brochures to presentations - to ensure that at every volume level, your unique genius is being heard loud and clear.

In this module you will:

  1. learn how to do a Genius Audit on your own materials, so you can align everything to one genius tune.
  2. learn the marketing power of shifting from “unconscious competence” to strategically conscious competence
  3. set in motion and accelerate your successful path forward, so you can capitalize on all the work you’ve done 

“I just can't say enough about

how good this process is”

“Before I worked with Cristi, I didn't place enough value on my own service, because I didn't have clarity on what my unique value was, or who I was meant to work with. I had worked with other marketing coaches before - heck, I'm from marketing...but when I heard Cristi speak, I knew she was different - her approach sounded like a foreign language to me, but I knew I had to do it. Working with Cristi was fascinating and hit on things that I didn't have a clue were my actual genius - those quirks and differentiators we usually try to hide. I can't say enough about the clarity I gained and what it has done for my business - but here's a start: Within DAYS of getting out my clear message of my unique genius, I attracted my highest paying client ever. And regarding leads - I used to attract about one unqualified lead a month. Last week, I attracted three ideal client leads. This process has given me more clarity than I can even express. It's been an amazing confidence builder.

Terri O'Donnell

So now you may be wondering, “Cristi, how EXACTLY
are you going to show me how to...”

  1. Identify what truly, uniquely distinguishes me, and sets me apart from my competition

  1. Define my ideal clients

  1. Create laser-focused marketing messages that nail my ideal client, right between the eyes

  1. Design my whole business around my unique offering, so that I reduce my direct competition to ZERO, because no one else can truly offer what I offer.

Great question!  

Here’s my answer...

I’ve designed this training to go so much deeper than other marketing approaches.

I’m going to hold your hand every step of the way.  That is how we are going to get you out of the fog, and into crystal clarity.  It’s how you will see the picture that’s inside the frame.

A few years ago my whole life’s mission became clear and articulated for me.  It has steered my career decisions, my volunteer work, my conversations and my passions.  

My mission in life is to help people recognize and believe in their
unique contribution to this world.

 - Cristi Cooke -

So, do you think I’m going to leave your unique contribution to this world to chance? No way.

I am going to HOLD YOUR HAND throughout the program, and personally help you succeed.

Here are the SPECIFICS about how we’re going to do this:

  1. TRAINING MODULES - I’ll hold your hand throughout the course and provide live training in step-by-step weekly modules that keep you accountable and on track, week by week, and allow you to trust that each step is clearly laid out for you.


  1. LIVE Q&A and COACHING - Need extra support? Want some laser coaching? Want to learn from others’ questions and examples? Jump on the live Q&A/Coaching calls. I’ll help you define your unique genius, and you’ll be amazed at how much clarity you can get with some live attention.

  2. STEP-BY-STEP EXERCISES - Each mondule delivers step-by-step worksheets to walk you through the entire Unleash Your GeniusTM Blueprint that other students in the program have sworn by as the absolute key to unlock their clarity and allowed them to finally explain who they are, what they do and who they do it for.

  1. CLIENT ALUMNI EXAMPLES - Learn from examples from my client alumni who started exactly where you are - unclear, unsure of ideal clients - and have seen amazing success in increasing their income, spending less time to attract ideal clients (because their messaging is so laser focused). The examples show different ways you can use your clarity of Pillars of Genius™ and Ideal Clients in your marketing messages.

  1. MP3 RECORDINGS - All training, live Q&A and coaching calls are recorded and provided as MP3 recordings, so you can listen to them anytime that’s convenient - while jogging, sipping tea, or working with your laptop in the sun.

  1. PRIVATE FACEBOOK GROUP - Often one of the most powerful tools while going through this course is the community of learners. Want to connect with the community? As a client, you are now a member of #TeamGenius and can join our PRIVATE Facebook group - a culture of support and networking.


BONUS #1:  **For the FIRST 35 Pay-in-Full Registrants**

Jeff Herring’s Unleash Your Content - Private Training Webinar (Value: $397)

Before I met Jeff Herring of and used his amazing tools, I was struggling with writing blog posts, articles, etc because I just didn't know how to make "getting my stuff out there" easy! Using his tools and templates seriously have been one of the most freeing things in my business. I have been writing and posting content like crazy, and finally have a great e-newsletter, due to Jeff's template. Jeff has graciously agreed to provide a PRIVATE WORKSHOP webinar for the FIRST 35 PAY-IN-FULL registrants of this program. If you have ever felt the need to write more blog posts, get an e-newsletter together, write a book, or create content for a workshop - Jeff is going to make is so easy for you.


BONUS #2:  **For ALL Pay-in-Full Registrants**

Unleash Your GeniusTM Plug & Play Copywriting Template (Value: $497)


One of the hardest things to write is the Home Page of your website and your Bio. I get it. But once you have total clarity on your unique genius, ideal clients and marketing messages, you have all you need to write your copy. This template takes it one step further to make it a No-Brainer by providing a step-by-step template to write your copy for your Home Page and your Bio (or About page) using the powerful messages you create in this program. Finally, you can get your copywriting done and say "Whew! Done!"


BONUS #3:  **For ALL Registrants**

Unleash Your GeniusTM Mastermind Guide (Value: $297)


Ever taken a course and wanted to reach out to fellow students but wasn't sure how to reach out or how to use your time efficiently during the mastermind time? That just shouldn't ever happen to you! We're all more productive "with a little help from our friends". Once in the program, you'll receive an Unleash Your GeniusTM Mastermind Guide that provides simple step-by-step instructions on how to get and give support among your fellow students during this program. I'm a big fan of the phrase: "Don't work harder - work smarter!" Partnering up will help you stay on track and help you succeed in the program. It's hard to "see the picture inside the frame". Get and give support to turbo-charge this program, using the Mastermind Guide designed specifically for this program.

To recap, here’s what you’ll get when you register for
the Unleash Your Genius
 Virtual Bootcamp.....

  • TRAINING MODULES with me personally teaching my 6-step PROVEN system to define and market your unique genius
  • STEP-BY-STEP EXERCISES to walk you through the process
  • LIVE Q&A and COACHING calls to support you individually
  • CLIENT ALUMNI examples, so you can learn from those who have gone before you
  • Private Facebook group where you can network and get & give support with the Unleash Your Genius™ community

Plus, these Bonuses:

  • First 35 Pay-in-Full Registrants receive an invitation to a private workshop webinar with Jeff Herring to Unleash Your Content
  • All Pay-in-Full Registrants receive an Unleash Your GeniusTM copywriting template to guide you step-by-step in "plug and play" strategies for copywriting using your unique Pillars of Genius.
  • All Registrants get Unleash Your GeniusTM Mastermind Guide to give you step-by-step instruction on how to get and give support by partnering up with other students in the program to mastermind.

So now you’re probably wondering, “What’s this going to cost me?”

I always ask that question too! What is this going to cost me?!! And, recently I’ve learned to focus on “what’s the RETURN” - in other words - when I compare the investment to the cost of *not* fixing an issue - does it make sense? Here are some specific questions to help you structure that for yourself:

  • what is it costing you to attend networking events and not know how to answer the question “What do you do?”

  • what is it costing you to not attend networking events, because you are so uncomfortable with sounding salesy and inauthentic, or you don’t know what to say or how to say you just don’t want to go?

  • what is it costing you to have generic information on your website (or no website at all) because you’re not sure what to write?

  • what is it costing you to not know who your ideal clients are, so you’re not reaching out to them?

  • what is it costing you in time, money, and frustration to keep going over and over the questions “what am I uniquely selling? who is my ideal client?” in your head, but not coming to any clear answers?

Some of my clients have told me it was costing them $20K, $50K, even $100K per year.

Even if it is costing you a fraction of that, I suspect it is costing you more than you like - in time, money, and frustration.

So the decision is up to YOU. I truly want you to succeed. Frankly, it drives me nuts that people are out there struggling with this when THERE IS NO REASON TO STRUGGLE.

So, I hope you’ll take the leap and join me, to Unleash Your Genius™.



“There are not enough words to even be able to articulate my gratitude for what you have given me.  Your work is nothing short of the word you use - GENIUS and lays the foundation for people to have a QUANTUM LEAP in the way they perceive and communicate their unique gifts/genius. I know this structure - the pillars for me and my messages to stand on ---- have given me even more confidence and will ensure that I can massively monetize my gifts and talents and capitalize on the fact that I really am all that, and serve a lot more fabulous people - the ones I really love and want to work with.”

Deborah Torres Patel



Plus you're protected by my UYG “Satisfaction First” Guarantee


I'm confident that when you join Unleash Your Genius Virtual Bootcamp, you’re going to be thrilled. I also know that if you follow the steps and do the work, you will get total clarity on what you are offering and how to create custom marketing messages that nail your ideal client right between the eyes.


Just to back that up, I’ll give you 30 days from the date of your purchase to live with the work and REALLY decide if it’s for you in your heart. If you complete all the modules & worksheets - and STILL it has not impacted your understanding of your unique genius, just let me know - within 30 days of purchase - and get a full refund!




checkYes Cristi!  I’m ready to Identify, and Market my Unique Genius to my Ideal Clients!



For just $997 I understand I’m getting:

  • Cristi’s complete system for identifying and marketing my unique genius to my ideal clients

  • Live 90 minute training modules for each step of the Unleash Your Genius™ Blueprint: Wednesdays 1 pm PT / 4 pm ET: June 25th, July 2nd, 9th, 16th, 23rd, 30th and August 6th.

  • Step-by-Step Exercises to walk you through discovering and marketing your unique genius
  • Live Q&A and Coaching Calls - All calls are Tuesdays at 10 am PT / 1 pm ET: June 24th, July 8th and July 22nd

  • MP3 Playbacks for your Success Library

  • Invitation to the Private Facebook group - for additional networking & support

I will also receive these Bonuses:

  • BONUS #1: First 35 Pay-in-Full Registrants - Unleash Your Content Private LIVE Webinar. I will get an invitation to attend an exclusive webinar by Jeff Herring, the master of Unleashing Your Content - who will teach me incredibly fast and effective ways to create my content and get my message out into the world. (value $397)

  • BONUS #2: Pay-in-Full Registrants - Unleash Your GeniusTM Copywriting Guide, I will receive an Unleash Your GeniusTM Copywriting Guide to guide me step-by-step in creating various tools using my genius marketing messages. (value $497)

  • BONUS #3: All Registrants - Unleash Your Genius™ Mastermind Guide, I will receive an Unleash Your Genius™ Mastermind Guide that provides simple step-by-step instructions for how to get the most out of the program by getting and giving support to fellow students in guided mastermind sessions. (value $297)

And I know I’m protected by your Unleash Your Genius™ “Satisfaction First” Guarantee.


Unleash Your Genius™ Virtual Bootcamp

$997 USD (best deal + bonuses)



Investment with PAYMENT PLAN

3 easy payments of $397 USD


(Payments will be processed in 14 day intervals)


*Note: if you can’t make a live call, don’t worry! ALL calls are recorded as MP3 audios.


Note to registrants that all training and Q&A call recordings are property of Cristi Cooke and Unleash Your Genius™ and may be used in future training products.


So, are you ready to Unleash Your Genius?  Reserve your spot TODAY because the sooner you have clarity, the sooner you can serve the world!

Here’s to *your* unique genius,


About Cristi

Cristi is known as the Queen of Defining and Marketing Your Unique Genius.  She is the creator of the Unleash Your Genius™ Blueprint - a proven system to get clarity on what you are uniquely selling, so your ideal clients can find you and pay a premium for it.

After a 20 year career in market research, marketing strategy, and leading client teams from Canada, Brazil and Spain, Cristi decided to hone in on the ONE thing she *knew* she could do better than anyone else - help self-employed professionals define and market their unique genius to their ideal client.


It's no wonder that founding CEOs of multi-million dollar companies, and individual professionals alike, come to her for leadership on determining their competitive advantage.


Cristi is a dean's list graduate of Queen's School of Business.  She is a sought-after speaker who has spoken at Million Dollar Roundtable, and shared the stage with industry thought-leaders like Lisa Sasevich and Sandra Yancey at many other conferences across North America.