How to “Truly” Differentiate Yourself in a Competitive Market

This presentation teaches a 4-step process that is unlike other traditional marketing approaches, in uncovering how to integrate your personal passions – who you truly are – into differentiators that benefit your ideal clients.

In this session, you will learn, once and for all, how to identify and define the core essence of your differentiation. You will learn the 5 fundamental questions to ask yourself, the 6 crucial questions to ask your clients, and exactly how to distill those answers into your unique offer to the market.

We will use a combination of case studies and audience participation, to learn how to practically apply this process to your business.

Presentation Outcomes:

  • Spend less time thinking about how to differentiate yourself, and more time executing on it
  • Know exactly how to answer the question “What do you do?”, without sounding like all the other professionals in your industry
  • Learn how to translate the essence of “who” you are into unique & specific benefits for your ideal client
  • Know how to laser-focus your marketing messages, to attract ideal clients

What Audiences and Clients are Saying:

“Cristi was an engaging and riveting speaker who brought a combination of valuable statistics coupled with invaluable marketing ideas for today’s business professional. Highly recommended!” Paul T. Fawcett, BA, CFP, CLU, EPC,RHU Life Manager, Northern Alberta Wawanesa Life Chair, Edmonton Advocis Spring Conference

“Thank you Cristi! My closing ratio immediately increased by over 30% after I implemented your recommendations.” Scott Boassaly, Investment Consultant Investors Group

“Since working with Cristi, my revenue has increased by at least 30% this year. The end results of working with Cristi have been amazing.”
Samantha Lie, Investment & Retirement Planner
RBC Investments

Interested in a presentation? Contact Me at  604-628-1605  or