How to Write Testimonials that Attract Ideal Clients

Your unique genius should flow through ALL of your marketing – including testimonials.

Why? Because people read testimonials to determine whether they’ll work with you or not.

So – your testimonials need to reflect:
1) Your genius
2) The problem your Ideal Clients have, that you solve
3) The results you Ideal Clients want

Note the use of Ideal Client.  Not target market.  Not non-ideal client.  In #teamgenius, we know that we only think about Ideal Client.

P.A.R. is no longer a golf term.  We’re taking it over as a guideline for awesome testimonials that will attract your Ideal Client.

So – follow this model when gathering and writing testimonials.

P – What is the Problem that this Ideal Client had, when they came to you?
A – What were the Actions you took, that demonstrate your genius?
R – What were the Results this Ideal Client experienced?

For example, here’s a testimonial I received recently.  See if you can notice the P.A.R. model in this example:

Wow!  I am blown away by working with Cristi.  Although I do it powerfully for my clients, I had trouble expressing what makes me different from all the other “fill your holistic practice” experts.  In our short session together, Cristi nailed what’s special about me and how to differentiate myself.  Her process is so unique and so spot on.  I now feel more confident about what to say so that my ideal clients can’t wait to work with me.      Chen Yen, Cha Ching Specialist for Holistic Practitioners  www.fillmyholisticpractice.com (this website will be up by next Sun)

Do you see it?  Look closer….

Problem – …Although I do it powerfully for my clients, I had trouble expressing what makes me different from all the other “fill your holistic practice” experts.
Action – …Cristi nailed what’s special about me and how to differentiate myself.  Her process is so unique and so spot on
Result – …I now feel more confident about what to say so that my ideal clients can’t wait to work with me.

Now You…
Go out there and ask for testimonials from your Ideal Clients.  Have them identify their initial Problem, the Actions that demonstrate your unique genius, and the Results that they experienced.

Write them up and post them on your website.  Let me know how that works for you – post in the comments below.

Remember – everyone is a genius, especially you.

Go #teamgenius

Comments

  1. I just tried this a couple weeks ago with a former client. Here’s what I got back:

    “When I met Erica at a Serve Colorado workshop she facilitated, I was so impressed with her energy, knowledge, and enthusiasm that I knew she was the right person to assist me with our new program start up. With her keen knowledge of AmeriCorps she quickly provided recommendations that led to a comprehensive AmeriCorps Member Handbook and a dynamic New Member Orientation. Erica was also a big hit at our Site Supervisor Orientation which set the stage for an ongoing successful relationship with them throughout the year.”

  2. Hi Erica! Great job on the testimonial! Your clients love you for who you are, and your genius, and that is a beautiful thing. And to even notch it up, when you ask the next client, see if you can get them to identify the problem they had when they hired you. This would resonate with your ideal clients. For example, I’ll just make one up….”When I met Erica, I knew she was the right person *because* I was really having a hard time with xxxx”, or “….our people were really stuck on yyyyy” or another example that would represent the P-Problem part of the model (some people would also call this the Opportunity). Your testimonial is great, so I’m not knocking that, but the clearer you can identify the Problem you solve for your Ideal Client, the easier it is for the next prospect to say “That’s the person I need to hire”. Great job, thanks for the awesome example!!

  3. Great idea!! I have another I am requesting soon and will try this.

  4. Very nice post. I just stumbled upon your weblog and wished to
    say that I’ve really enjoyed surfing around your blog posts.
    In any case I will be subscribing to your rss feed and I hope you write again soon!

  5. Cristi, thank you for this awesome post! Again you’ve nailed it right between my eyes. Definetly will use this guideline.

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