Marketing & Selling to Women

In this session you will learn how to connect with your female clients’ hearts, without “painting it pink”.

You will discover how social, linguistic, and scientific differences between men and women affect how and why women purchase, stay loyal, and refer friends, family, and business associates.

Although men and women have similar business and consumer needs, you will learn the ways women think about purchasing, customer service, and loyalty, and the ways women use language, are most often very different from the typical ways marketers and salespeople approach the sale.

I know that you are already selling to women and couples, but in a competitive market, this presentation will give you the edge to win her business.

We will use a combination of real-life case studies and audience participation, to learn how to practically apply this knowledge to your practice.

Presentation Outcomes:

– Spend less time wondering “what is she really thinking?”, and spend more time gaining her business

– Discover how to audit your own sales process to ensure you are “speaking in her language”

– Learn a four-point framework to create client events that attract & engage both men and women

Learn how to ‘tweak’ your marketing messages, to widen your appeal to both men and women

What Audiences and Clients are Saying:

Cristi’s presentation was very insightful. She opened our eyes to the women’s market in a way that made the topic accessible to every person in the room. One of the most practical presenters I’ve experienced, her content, ideas, and thought process provided us with a ‘toolkit’ to show our Directors exactly what to do. The material is very easy to apply.”
John Davidson, Vice-President, Wealth & Estate Planning Group
Freedom55 Financial

“Cristi did an excellent program for us on How to Market to Women Clients. She delivered well-researched, powerful facts and examples to demonstrate exactly how male and female lawyers can best tap into the women’s market. Cristi has the ability to get a room of lawyers excited about marketing and business development for women, and she customized the presentation to exactly what we wanted and needed. Highly recommended.”
Susan Clarke, National Director of Professional Development
Gowlings

“Cristi was an engaging and riveting speaker who brought a combination of valuable statistics coupled with invaluable marketing ideas for today’s business professional. Highly recommended!”
Paul T. Fawcett, BA, CFP, CLU, EPC,RHU
Life Manager, Northern Alberta
Wawanesa Life
Chair, Edmonton Advocis Spring Conference

“Thank you for making an absolutely phenomenal impact on my business. After attending your seminar, I incorporated several of your suggestions and found that your tools work like a charm, particularly when dealing with couples. I’ve been in the industry for over 6 years, and your seminar was one of the most useful I’ve ever experienced. Thank you for helping me capitalize on an opportunity that had been right under my nose.”
Andrew Branch, CFP, PFP; Investment & Retirement Planner
RBC Investments

“Cristi Cooke is a top rated speaker, and a caring presenter who truly wants her audience to succeed. Cristi is motivational, informative, energetic, funny, entertaining, and has the ability to effectively connect with her audience. Her topic is incredibly relevant, as women have a tremendous impact in today’s marketplace. I would recommend Cristi as a speaker.”
Tom Flood, Sr. Vice-President
Hulse, Playfair & McGarry

If you would like me to present this topic to your group,
Contact Me at  604-628-1605 or cristi@majoritymarketing.com