May 29

Thursday, May 29th

1pm PST / 4pm EST / 9 pm BST

FREE TELESEMINAR: If you’re amazing at what you do, but you’re still struggling with articulating how you’re unique; if you want to create marketing messages that knock your ideal client between the eyes, then this FREE and LIVE training call is for you.  On May 29th I will walk you through the step-by-step process to define and market your unique genius to your ideal clients.

Register HERE. (Can’t make it live? Register and I’ll send you the recording!)


How to *Truly* Differentiate Yourself in a Competitive Market


This presentation teaches a 4-step process that is unlike other traditional marketing approaches, in uncovering how to integrate your personal passions – who you truly are – into differentiators that benefit your ideal clients.


In this session, you will learn, once and for all, how to identify and define the core essence of your differentiation. You will learn the fundamental questions to ask yourself, the crucial questions to ask your clients, and exactly how to distill those answers into your unique offer to the market.


We will use a combination of case studies and audience participation, to learn how to practically apply this process to your business.

 Presentation Outcomes:

    • Spend less time thinking about how to differentiate yourself, and more time executing on it


    • Know exactly how to answer the question “What do you do?”, without sounding like all the other professionals in your industry


    • Learn how to translate the essence of “who” you are into unique & specific benefits for your ideal client


  • Know how to laser-focus your marketing messages, to attract ideal clients

Download Cristi’s Speaker Package

Cristi is one of the best speakers I’ve ever heard!


“Cristi is one of the best speakers I’ve ever heard. She obviously understands how to find and bring out the strengths in people, and how to help people to market their strengths in an articulate, comfortable way. Cristi is incredibly engaging and straightforward in her approach. Using clarity, humour, and clear real life examples, she make it easy for audience members to find a new and inspiring way of thinking about their strengths, and how they can truly stand apart from the crowd. I’ve heard Cristi speak about differentiation to several groups and have witnessed each audience experience a “light bulb moment” after the presentation. I highly recommend Cristi to help you in your business or professional practice and as a speaker.”


Michelle Pockey


Partner, Fasken Martineau & Founder


National Chair, Professional Women’s Network

Do everything you can to go see her!


“Cristi Cooke is a PHENOMENAL speaker so do everything you can to go see her. Trust me, you’ll be glad you did.”


Jaeny Baik


On-Camera Coach


Award-winning CBC TV host


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Excellent stage presence!


“Cristi has an excellent stage presence, and a natural ability to fully engage her audience.”


Walton Rogers


2009 President
Million Dollar Round Table (MDRT)