How to STOP Being Everything to Everyone:
Identify and Articulate Your Uniqueness and Attract Your Ideal Clients




Does this sound like you?

  • You know you’re great at what you do, but struggle with how to articulate it
  • You’re struggling too much to get your tagline or elevator pitch “just right”
  • When you describe what you do, it either sounds generic, not “you”, or not interesting enough to you
  • You want to create or update your website, but haven’t done it yet because you’re not sure what to say
  • You’re attracting clients, but not always the right ones. You’re not confident you’ve accurately defined your ideal client profile.   

In this revolutionary presentation:

  1. Get out of the cycle of being “everything for everyone”
  2. Understand how to discover and market your unique genius
  3. Create marketing messages that knock your ideal client right between the eyes, and have your message survives transmission from one person to the next
  4. Design your Perfect Match Client™ profile, so your ideal client can self-select in, and your non-ideal client will keep walking.  And, you will know exactly why you are perfectly suited to a particular profile. 


“Cristi has an excellent stage presence, and a natural ability to
fully engage her audience”

– Walton Rogers, International President Million Dollar Round Table


“Cristi is one of the best speakers I’ve ever heard.  She make it easy for audience members to find a new and inspiring way of thinking about their strengths, and how they can truly stand apart from the crowd. I’ve heard her speak to several groups and have witnessed each audience experience a “light bulb moment”. I highly recommend her”
– Michelle Pockey / Partner, Fasken Martineau. National Chair, Professional Women’s Network


“Cristi Cooke is a PHENOMENAL speaker.  Do everything you can to go see her.”
– Jaeny Baik / Shine Online|Award-winning CBC TV Host


Cristi’s Bio

Cristi is known as the expert in helping clients discover and market their unique genius. She is the creator of the Pillars of Genius™ Method: a proven system to get clarity on what you are uniquely selling, so your Perfect Match Clients™ can find you and pay a premium for it.  CEOs of multi-million dollar companies and individual professionals alike, come to her for leadership on determining their unique competitive advantage. Cristi is a sought after speaker who has spoken at Million Dollar Roundtable and e-Women Network and has shared the stage with business leaders across North America.


To discuss your next event, or book Cristi:







Download Cristi Cooke-Speaker Sheet

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