I am just in awe being able to experience Cristi’s genius.

Maribel Jimenez

I worked with Cristi and sold my 1st $10k client the next day! Selling is so much easier now.

Maritza Parra

I transformed 6 businesses with just one of Cristi’s worksheets! She is brilliant.

Leslie Vasquez

Platinum Lounge

If you want to understand what your genius is, work with Cristi. You will not be sorry.

Eric Asbeck

I was very confused about my niche. Cristi’s questions led me to my Pillars of Genius™

Denise Rushing

I used to cringe when asked “what do you do?” Now it’s clear, concise, and people get it.

Dr. Crystal Gifford

The Empowered Wealth Network



“There are not enough words to even be able to articulate my gratitude for what you have given me.  Your work is nothing short of the word you use – GENIUS and lays the foundation for people to have a QUANTUM LEAP in the way they perceive and communicate their unique gifts/genius. I know this structure – the pillars for me and my messages to stand on —- have given me even more confidence and will ensure that I can massively monetize my gifts and talents and capitalize on the fact that I really am all that, and serve a lot more fabulous people – the ones I really love and want to work with.”


Deborah Torres Patel


I just can’t say enough about  how good this process is


“Before I worked with Cristi, I didn’t place enough value on my own service, because I didn’t have clarity on what my unique value was, or who I was meant to work with. I had worked with other marketing coaches before – heck, I’m from marketing…but when I heard Cristi speak, I knew she was different – her approach sounded like a foreign language to me, but I knew I had to do it. Working with Cristi was fascinating and hit on things that I didn’t have a clue were my actual genius – those quirks and differentiators we usually try to hide. I can’t say enough about the clarity I gained and what it has done for my business – but here’s a start: Within DAYS of getting out my clear message of my unique genius, I attracted my highest paying client ever. And regarding leads – I used to attract about one unqualified lead a month. Last week, I attracted three ideal client leads. This process has given me more clarity than I can even express. It’s been an amazing confidence builder.


Terri O’Donnell


Terri O’Donnell

I booked an ideal client – who didn’t even ask the price – within hours of posting my new bio.  That’s the power of this work.


“I worked with Cristi and was just blown away.  Cristi’s whole approach to personal branding is just awesome – she’s just totally kick ass at it.  Before I worked with Cristi, I wasn’t clear. I was kind of meandering and floating around who my ideal client was and how I really serve them.  She helped me own it, stand in a place of confidence, and declare it.  Now I can really announce who my ideal clients are with much more confidence and it feels awesome!  I got a paying client in a matter of hours because his description of his current situation and the type of solution he thought he wanted matched my profile perfectly. We were booking our first session before he knew the price.  That’s the power of nailing your ideal client right between the eyes! I’ve been way more laser focused with respect to reaching out to client leads.  I’m really clear about who I go after and who I don’t.  I know exactly what I want, what I’m looking for, what I’m really good at, and how I can serve my clients.  Cristi can help you get there as well.”


Stephan Wiedner


I sold my first $10k client the very next day – Selling is so much easier now!


“Although I’d heard some really good things about Cristi, I wasn’t sure what she could do for me because I was already having a lot of success, but one area I was still having a problem with, was differentiating myself.  When I worked with Cristi I was absolutely blown away.  I tried to delve into this before, with other products and other programs and I didn’t have the success I’ve had with Cristi.  The work was intense and amazing and ONE DAY LATER  I sold my first virtual VIP day for $10,000!!   It was an amazing investment to work with Cristi.  I feel so much more clarity – selling is so much easier now.  If you ever get a chance to work with Cristi I highly recommend it.  She is a genius.”


Maritza Parra


For the first time, I’m actually excited to sit down and write my web copy, because I’m clear.


“Before I worked with Cristi, I was all over the place.  I was trying to be everything to everybody, and I was stretched way too thin.  When I saw Cristi’s presentation, I knew I had to work with her, and I am so glad I did.  Cristi’s ability to get to the good stuff is absolutely amazing.  The biggest success for me has been my sanity.  I’m much more focused on what I’m doing.  I’m not near as frazzled and stressed as I was before.   For the first time, I’m actually excited to sit down and write my webcopy because I’m clear.  I’m seeing my product getting closer to fruition because I’m focused and I’m committed.  And even better – so  much of what we covered in our session, I haven’t even leveraged yet.  Working with Cristi has been the gift that keeps on giving!”


Brenda Adams


I am attracting more ideal clients than ever before!


“Before I hired Cristi, I knew we had something completely different to offer from other weight loss companies but I hadn’t been able to put my finger on how to really articulate that in my marketing. Cristi helped me see who my ‘true’ target market really was and guided me on how to explain what we do as a business in a way that was authentically different and directly related to the needs of our target market. The response has been amazing! In one short month, I’m already seeing measurable results! I am attracting more ideal clients than ever before! Cristi was well worth the investment and I have already recommended her to friends – thanks Cristi!”


Kelly Spec


Registered Dietitian, Owner


Spectrum Nutrition Centre

I now have clarity on what is unique to me


“Cristi, Thank you for your generous and insightful service. I’m very happy with our session, it was totally worth the expense. I now have clarification of what is unique to me. We don’t know how unique we are, but we have you to identify it. You certainly have found your groove in the world. Thank you.”


Janon Hamel MPA


ACC Certified Coach


Hamel Coaching Group

Discover and market the genius in you


“Cristi truly knows how to discover and market the genius in you. After your first meeting with Cristi you will see how to differentiate and position yourself as an expert for your industry. I recommend Cristi to anyone starting a new business and seeking to find a solid vision, or trying to re-define what their business means to them.”


Matt Astifan

BEST investment I made for my business in 2011


“Cristi is the Killer-App for any business. The BEST investment I made for my new business in 2011. Breakthroughs, Powerful Shifts and Clarity. I can honestly say working with Cristi before my official launch was the best investment I made in 2011. It saved me a ton of money having to redo my website, redo my content, and redo my marketing approach. Having Cristi’s session prior to launching my business gave me a lot of clarity about my pitch, about my business and about myself. Since our D4D call I’ve had 10 meetings and am working with 5 new clients because of the gift Cristi gave me – when I got to my meetings I felt clear and concise. What Cristi offers is SO effective and impactful, I want to tell everyone. Especially anyone who is about to waste more money on “same old same old” marketing crap. Cristi truly exceeded my expectations and delivered such strong, tangible take-aways. I tell people to Sign Up Now, thank me later!”


David Savage


Essential Hospitality Systems

Shouting it from the rooftops, thank you.


““Thank you” is not nearly enough to express my immense gratitude to you for helping me to unleash my genius! This program has truly helped to shape my vision of my truest self and empowered me to reach further and higher in order to live my heart every day. Thank you, thank you, shouting it from the rooftops, thank you.”


Amy Cameron

I am finally clear on how to answer the question: ‘So what do you do?


“After working with Cristi, I am finally clear on how to answer the question: “So what do you?” My company operates in the account and finance world…which can be very difficult to differentiate in. Before I worked with Cristi I wasn’t sure how to communicate to potential clients or even who my ideal clients were. Now that I have worked with Cristi I feel clear. I have direction, I know the unique value I provide and I can describe it in a way that attracts my ideal clients. Cristi nailed it for me in terms of where I wanted to focus my business and which direction I wanted to take…in just 2 hours.”


Doreen Tarampi




Ventura Financial Strategies

I can finally describe my genius in my own voice


“Cristi came ready with some fantastic points and got me to think through and VERBALIZE which is often where I get caught up so that was a HUGE plus for me. I can finally describe my genius in my own voice so much better than I ever could!”


Krista Clive-Smith

I was working for a while but couldn’t get to the core of it. Now I see it clearly. Cristi, our session was super elevating!


“I was working for a while trying to identify how my ideal clients think and how I can use it in my marketing but couldn’t get to the core of it. Now I see it clear. It is so energizing. Cristi, our session was super elevating for me. I deeply appreciate your help!”


Ekaterina Ramirez


Energy Match Transformation Inc.

We have increased sales revenue and have more referral clients than ever. The investment in Cristi was money and time well spent.

“After working with Cristi, we have been busier in this first quarter than we have ever been! We have increased sales revenues and have more referral clients than ever. Cristi definitely helped me with clarification on setting up my website, using key words and phrases I wasn’t using before in order to differentiate myself in the market. She shared many things I can do to make myself stand out. I am more confident in my ability to know the direction I want to take my business. The investment in Cristi’s service was money and time well spent! I would definitely recommend the investment to someone else.”

Suzanne Kania




Simplified Financial

Cristi has an incredible capacity to identify strengths and patterns

“Cristi has an incredible capacity and ability to identify strengths and patterns and to articulate pillars of my business and ideal clients. I give a resounding endorsement.”

Martha Sales


Executive Coach


Achieve Your Mark

Renewed my passion for the business

“Cristi and I worked together through her “Digging for Differentiators” process. Cristi is spectacular at finding and picking up on the important threads of information that I didn’t even see as important about myself, and hence, my business! Her process added value to my business and renewed my passion for the business by helping me to see the value that I add to my clients. If you are undecided about what Cristi can do for you, take the plunge, you will be surprised at how invigorating this important “work” can be.”

Colin H. Trotter


Freedom 55 Financial

Cristi nailed what’s special about me and how to differentiate myself

“Wow! I am blown away by working with Cristi. Although I do it powerfully for my clients, I had trouble expressing what makes me different from all the other “fill your holistic practice” experts. In our short session together, Cristi nailed what’s special about me and how to differentiate myself. Her process is so unique and so spot on. I now feel more confident about what to say so that my ideal clients can’t wait to work with me.”

Chen Yen


“Wake Up to More Clients” Mentor


Fill Your Holistic Practice

The time spent with Cristi was really valuable

“Before working with Cristi, our greatest challenge was how to clearly outline the value of our services to potential clients. We have spent time and money on varied marketing efforts with little success. Cristi gave us a new perspective on how we should deliver ourselves on our website. The time spent with Cristi was really valuable.”

Jane Boddy & Pat Miller




Fairweather Crusies & Events Ltd.

Completely inspired.

“Thanks Cristi, the “Digging for Differentiators” call was a great process and has completely inspired me to move forward and create something that really reflects me!”

Renee Wilkins


Investors Group

It is amazing to work with someone who is so dialed in


“Thank you again for a great Digging for Differentiators call. I just wanted to add how amazing it is to work with someone who is so dialed in and passionate about what they do. You have obviously found your calling! I read a Deepak Chopra book where he says our only job in life is to find our unique gift, the one thing we do better than anyone else in this world and then ask ourselves how we serve others using this unique talent. I think you nailed it!”

Melanie Burke


Burke and Hair

The end results of working with Cristi have been amazing!

“Since working with Cristi, my revenue has increased by at least 30% this year. Cristi identified my ideal target market, helped me with my marketing messages, and did a complete overhaul of my marketing materials to make them unique in a very competitive industry. Cristi is one of the smartest and most effective business people I know. She is excellent at responding quickly to my needs and is 100% client focused which is in line with my own philosophy. The end results of working with Cristi have been amazing!”

Samantha Lie


Investment & Retirement Planner


RBC Investments

Extremely positive impact on my business

“Thank you Cristi! My closing ratio immediately increased by over 30% after I implemented the recommendations that you provided. Your individual coaching has made an extremely positive impact on my business.”

Scott Boassly


Investment Consultant


Investors Group

Cristi is one of the best speakers I’ve ever heard


“Cristi is one of the best speakers I’ve ever heard. She obviously understands how to find and bring out the strengths in people, and how to help people to market their strengths in an articulate, comfortable way. Cristi is incredibly engaging and straightforward in her approach. Using clarity, humour, and clear real life examples, she make it easy for audience members to find a new and inspiring way of thinking about their strengths, and how they can truly stand apart from the crowd. I’ve heard Cristi speak about differentiation to several groups and have witnessed each audience experience a “light bulb moment” after the presentation. I highly recommend Cristi to help you in your business or professional practice and as a speaker.”

Michelle Pockey


Partner, Fasken Martineau & Founder


National Chair, Professional Women’s Network

Cristi Cooke is a riveting speaker


“Cristi Cooke is a riveting speaker with the ability to connect with, engage, and provide value to a diverse audience. She empowers listeners to examine their uniqueness in a new way so they can better articulate their individual genius and apply that to their business. I look forward to working with Cristi again in the future.”

Nicole Christen


Entrepreneur Mom Now Vancouver

I was finally able to gain another piece of the puzzle for my life.

“Cristi is so authentically herself, that she is able to hold the space for others to be totally open with her. I was finally able to gain another piece of the puzzle for my life that I had been struggling to get in my own journey.”

Josette Williams


Mobile Marketing Strategist


Ambient Mobile Marketing

Do everything you can to go see her

“Cristi Cooke is a PHENOMENAL speaker so do everything you can to go see her. Trust me, you’ll be glad you did.”

Jaeny Baik


On-Camera Coach


Award-winning CBC TV host

Invaluable marketing ideas, highly recommended

“Cristi was an engaging and riveting speaker who brought a combination of valuable statistics coupled with invaluable marketing ideas for today’s business professional. Highly recommended!”

Paul T. Fawcett, BA, CFP, CLU, EPC,RHU


Life Manager, Northern Alberta,Wawanesa Life


Chair, Edmonton Advocis Spring Conference

Cristi converts cynics into believers

“What I like best about Cristi’s training is how effectively she converts cynics into believers, by using facts, examples, and real content our advisors can sink their teeth into”

Peggy Pratt


Director of Market Development


Freedom55 Financial

Positive audience feedback, well worth it!

“Cristi, thank you for your captivating presentation on the women’s market! You really brought a hidden business opportunity to light for our members. Considering the positive audience feedback, it was well worth it.”

Sharon Davies




Kanata Chamber of Commerce

In the past thirty-five years, your talk was among the four best

“Dear Cristi, In the past thirty-five years, I have heard and participated in hundreds of ‘presentations’ throughout North America by various sales and marketing experts. Your talk this morning was among the four best … not just from content and presentation (which were exceptional) but from a genuine desire and ability to inform and train in a manner that was easy to absorb and will be retained by your audience for, literally, many years of application and results. Your clients have a tremendous resource and are very well served!”

John W David

Cristi is motivational, informative, energetic, funny, entertaining

“Cristi Cooke is a top rated speaker, and a caring presenter who truly wants her audience to succeed. Cristi is motivational, informative, energetic, funny, entertaining, and has the ability to effectively connect with her audience. I recommend Cristi as a speaker.”

Tom Flood


Sr. Vice-President


Hulse, Playfair & McGarry

Cristi has a compelling message that all lawyers need to hear


“When I saw Cristi speak at a conference, I realized she has a compelling message that all lawyers need to hear, and presents that message in a very convincing and logical manner. That’s why I personally worked to ensure she came in to speak to our lawyers at Gowlings, and I continue to support her work.”

Rod Seyffert


Partner, and Previous Managing Partner



Cristi is one of the most practical presenters I’ve experienced


“One of the most practical presenters I’ve experienced, her content, ideas, and thought process provided us with a ‘toolkit’ to show our Directors exactly what to do. The material is very easy to apply.”

John Davidson


Vice-President, Wealth & Estate Planning Group


Freedom55 Financial

Highly recommended. She has the ability to get a room of lawyers excited about marketing.

“Cristi has the ability to get a room of lawyers excited about marketing and business development, and she customized the presentation to exactly what we wanted and needed. Highly recommended.”

Susan Clarke


National Director of Professional Development



I highly recommend Cristi

“Cristi’s dynamic energy and obvious expertise adds tangible value to the audience, while her engaging and interactive style really keeps their attention. I highly recommend her training sessions for all lawyers and legal marketers.”

Betsi Roach


Executive Director


Legal Marketing Association

Excellent stage presence

“Cristi has an excellent stage presence, and a natural ability to fully engage her audience.”

Walton Rogers


2009 President


Million Dollar Round Table (MDRT)