3 Lessons From Our Client – Driving Corporate Clarity from the Founder’s Unique Genius

How do the geniuses of the world build leading companies with a solid foundation of branding and core values? They use their unique genius as the solid foundation for the company’s DNA. Take Steve Jobs for example. I didn’t have the opportunity to lead Steve Jobs through the Pillars of Genius™ method, but I am going to guess that if I had, we would have found one of his unique Pillars of … [Read more...]

3 Powerful Lessons for Demonstrating Your Unique Genius on your Website

I love sharing real-life examples of a clients who are knocking it out of the park with the Pillars of Genius™ methodology. Although I love to teach theory and step-by-step process as well, I think we all need to also see examples of theory in action. That’s why I’m so pumped to share 3 powerful lessons of marketing your unique genius on your website, demonstrated by one of our Pillars of Genius™ … [Read more...]

Do you highlight or hide your unique genius?

Did you know that your so-called flaws can be pointing to your unique marketable genius? Instead of hiding your quirks and so-called flaws, you should be looking at them as clues to your unique marketable genius.  Sometimes it's hard to see. That's why I'm constantly teaching (through the Pillars of Genius™ Method), and writing about it in articles like this and this. Here's another great … [Read more...]

Write Marketing Messages that Knock Your Ideal Client Right Between the Eyes

Do you know how to write marketing messages that knock your ideal client right between the eyes? It is an absolute necessity when writing marketing messages, to speak in our customer's language. Open up any Marketing 101 textbook, and you'll see this inside - you have to speak in your ideal client's language in order to capture their attention. And you do want to capture your idea client's … [Read more...]

But Why Would Anyone Pay Me for That?? 3 Ways Your Genius Doesn’t Look Marketable (but it is).

Ever had a great idea, or are naturally amazing at something, but stop yourself from marketing or selling it because you think…. "But why would anyone pay me for that??"? That is the wrong question, and worse, it's causing you to walk right past your marketable unique genius. There are three characteristics of unique genius that can trick you into asking that wrong question. You should … [Read more...]

Find Your Marketable Genius – 3 Surprising Places to Look for Your Unique Genius

Do you know how to identify, and where to look, for your unique marketable genius?  The truth is, most people are looking in the wrong places for their unique genius.  They are looking only at their work life - instead of their whole life - to find their genius.  That's why they can't seem to identify it.   There are many places to look for your unique … [Read more...]

Fear & Genius – How to overcome fear, so it doesn’t stop you from marketing your unique genius.

Do you know how to recognize and overcome fear so it doesn't hold you back from identifying and marketing your own unique genius?  The strategies are inside this article. Fear doesn’t reveal itself as fear.  It will convince you that you won’t find your genius, don't have it, that it's not marketable, or that everyone else has the same genius, so therefore it's not unique.  It won’t sound like … [Read more...]

Differentiation Promises – Why Most of them Sound Generic, and What To Do About It.

Do you know how to create unique taglines and elevator pitches - brief statements that *truly* differentiate you - versus ones that sound like everyone else?   If you don't know, don't worry. Big ad agencies that I'm sure are getting paid a lot more than you and I often don't seem to know how either. I am going to explain why most "differentiators" out there don't help differentiate – I … [Read more...]

Powerful Decision Making: How to Use your Gut Instinct to Make Smart and Powerful Decisions

Do you know how to use your gut instinct in tandem with your analytical mind for powerful and efficient decision-making? I learned a simple and effective technique a few years ago after I nearly drove myself nuts trying to make a tough decision using only my brain. If you've ever found yourself spinning in circles trying to come to a decision via statistics, lists and spreadsheets, you may have … [Read more...]

Ideal Client – The true definition of the term Ideal Client.

Can you answer the question “Who is your Ideal Client”? You’ll feel a lot of grief as a self-employed professional if you can’t define your ideal client.   The lack of clarity leads to an unclear message, which leads to attracting non-ideal clients, which costs you time and money, and drains your energy. So you want a clear message to attract only your ideal clients - right? The main reason … [Read more...]

Your Unique Genius – 7 Essential Tips to Stand in Confidence and Declare Your Own Unique Genius

Do you wonder how to stand in a place of confidence about what you uniquely offer, and who your ideal clients are?  In this article, I describe 7 absolutely essential keys to standing in a place of confidence and declaring your own unique genius. The ability to really own your power and stand in a place of confidence so you can really declare what you do, and who you do it for, is essential to … [Read more...]

Elevator Pitch – Avoid These 3 Mistakes to Create an Authentic and Unique Elevator Pitch

Do you dread the question "What do you do?" because your elevator pitch never feels right? Do you keep working at it and changing it up, but it still feels unnatural, uninspiring, sales-y, or just *not you*?  You can fix this - but you'll have to stop making the 3 mistakes that are keeping you stuck. I'll deconstruct the 3 mistakes - and what you'll need to do differently - in this … [Read more...]

You Don’t Decide On Your Genius. It Decides On You.

Did you know that tennis is *not* Andre Agassi's true genius? How do I know? Page 1 of his autobiography reads: "I play tennis for a living, even though I hate tennis, hate it with a dark and secret passion, and always have." Turns out, Agassi was in one of those scenarios where his dad forced tennis on him - one of those "living your dreams through your child's accomplishments" kind of things. … [Read more...]

How Do You Learn From Mistakes?

I can't believe how long I have been reading quotes and hearing mentors say how "mistakes are so great because the more mistakes you make the more successful you'll be" - but I couldn't figure out how mistakes make you successful? Total question mark on that one. Then finally somehow I figured out - it's not about the mistake - it's about carefully debriefing the mistake. Duh! - it seems so … [Read more...]

I hope all your tireds are “good tireds”.

Years ago, my friend Lew made some mixed tapes for me (yes, it was that long ago), and it was my introduction to Harry Chapin. There was one "song" that wasn't a song - it was just Harry, telling a story.  I played it over and over and over.  I didn't know why I liked it so much - I just did. … [Read more...]

How to Write Testimonials that Attract Ideal Clients

Your unique genius should flow through ALL of your marketing - including testimonials. Why? Because people read testimonials to determine whether they'll work with you or not. So - your testimonials need to reflect: 1) Your genius 2) The problem your Ideal Clients have, that you solve 3) The results you Ideal Clients want Note the use of Ideal Client.  Not target market.  Not non-ideal … [Read more...]

Your so-called flaws are Genius. Look closer.

I've noticed when clients are trying to find their marketable genius, they try to avoid their flaws and search instead for what they think is "marketable".  But still, almost every client brings up a 'fault' somehow in the session.  I'm too easy going, I'm too stubborn, I'm too perfectionist. This is when I get focused like a laser because I know we've likely just hit on a pillar of genius. … [Read more...]

“Our longing is the way…” – Rumi

  I’ve been talking to my clients about their true passions, their longings for how the world should be, their convictions and their beliefs.  Why? Because I know that your passions, beliefs and longings ultimately form the foundation of how you are different, and these differences manifest as benefits to your clients. … [Read more...]

Getting Past Generic

In today’s culture of advertising overload, how do you capture your ideal market’s attention and get past the same generic claims everyone else is using? … [Read more...]